The Extraordinary Evolution of Online Marketing Services

Online marketing services have changed a lot since the inception of digital marketing. As new technologies continue to arise, marketers must stay up-to-date and informed about these developments to reach their target audience successfully. Here we will delve into how digital marketing has evolved over the years and examine a few noteworthy milestones.
The 90s
With the arrival of Archie, a pioneering search engine, in the early 1990s came the dawn of online searches. Search Engine Optimisation made its entrance soon after. Four years later, 1994 brought about clickable web advertisements. In 1997, the earliest form of social media hit the scene, with 3.5 million people joining in on the fun. Later that decade, other significant sites launched – Google and Yahoo web search came onto the scene in 1998 to join this digital party.
The Millennial Generation
As the new millennium began, an immense economic bubble formed. Unfortunately, its inflation and burst from 2000-2002 brought serious repercussions to numerous businesses. During the following recovery period, multiple sites, such as LinkedIn (2002), Myspace and WordPress (2003), and Facebook (2004), all appeared on the scene. Also popular at this time was mobile text messaging advertising.
The Mobile Era
Towards the end of the decade, marketing and sales escalated dramatically; Amazon alone reported more than ten billion dollars in e-commerce revenue. Mobile app technology was developed to accommodate newly released platforms like Whatsapp, Instagram, and Snapchat, which served to broaden online presence.
The Present
Mobile devices currently dominate individuals’ digital media consumption, claiming an impressive 65% market share. To match this demand for access and visibility, the digital advertising industry has grown to become a $200 billion-strong behemoth, of which Google Ad Words stands out as a clear leader with 96% market domination. Alongside this rapid growth, we have also seen the rise in popularity of social networking sites, with 3.1 billion online users now tapping into their services daily.
Further illustrating our engagement with digital platforms is the increasing success of bloggers and Instagram influencers earning themselves a staggering $1 billion annually. With projections suggesting continued expansion, it’s clear that this dynamic industry will continue to change and evolve at breakneck speed in years to come!